Re-targeting your web visitors is becoming a vital part of internet marketing and it’s something you should consider implementing in you’re business TODAY!
We use 3 steps to bring your visitors back home.
1.Eat The Cookie!
2. The Display Platform
The display platform “finds” your visitors as they browse around the across the web and serves your ads to them in real time
Now that your visitors have been tagged with a unique “cookie,” the platform we use for retargeting, searches for them on web sites in our display network and serves your ads to them.
These Platforms have partnerships with all the major ad networks on the web. When someone with your site’s cookie loads a web page anywhere on the internet that has an ad from a network working with your retargeting platform, it “sees” them and can then serve up your ad in that space instead of whatever other ad would have normally appeared.
This happens live, its a realtime process and build the awareness and recognition of your brand.
3. Your visitors click, return, and convert. You get more sales/leads.
When the retargeting platform sees one of your visitors and shown them your ad, the user may click on it and return to your site.
Traditional online banner ads have a click through rate (CTR) of about 0.1%. This means that one out of every thousand times your ad is shown, someone clicks on it.
With retargeting campaigns, because we’re reaching people who have already shown a prior interest in your offering or product, the ads get clicked on 200-400% more often. The remarkable performance of retargeting campaigns is why anyone and everyone doing business on the web should be doing it. No matter how memorable or interesting your business, most people who visit your site are going to leave without signing up, buying, or contacting you.
Retargeting keeps your brand in front of them after they leave giving you second, third, even fourth chance to bring them back to convert.